https://www.judykenzie.ca/blog daily 0.75 2024-06-24 https://www.judykenzie.ca/blog/http/judykenzieca/blog-page-url monthly 0.5 2018-09-18 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1537298757713-QK2XW9XKSBASUN05PFXS/The+secret+to+clearing+land+while+remediating+soil. not so random thoughts - Death by 1000 cuts - the fate of the family farm in BC's fertile Fraser Valley The secret to clearing land with built in soil remediation. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1537298707418-HP8HEH9QZ67LMUMVRJ4K/37893470_10214294379765762_3821717704490876928_o.jpg not so random thoughts - Death by 1000 cuts - the fate of the family farm in BC's fertile Fraser Valley Illegal slug patrol at sunset https://www.judykenzie.ca/blog/2017/11/29/throwing-away-history monthly 0.5 2017-11-29 https://www.judykenzie.ca/blog/2016/8/28/death-fear-and-drowning monthly 0.5 2017-11-29 https://www.judykenzie.ca/blog/2016/6/7/another-thought-on-affordable-housing monthly 0.5 2017-11-29 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1465328360561-EGKOTAKZ5RHPDT0D0GUO/image-asset.jpeg not so random thoughts - Another thought on affordable housing. https://www.judykenzie.ca/blog/2013/9/17/everything-we-believe-in-is-perception-reality-only-plays-a-supporting-role monthly 0.5 2016-05-21 https://www.judykenzie.ca/blog/2016/5/21/one-year-gone-by monthly 0.5 2016-05-21 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1463859568414-4JM2985Q74HQTPXSO27F/image-asset.jpeg not so random thoughts - One Year Gone By Photo by Joe Borelli May 21, 2005 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1463859707075-NVNO7Q85HIZ8HCUTY4AX/image-asset.jpeg not so random thoughts - One Year Gone By https://www.judykenzie.ca/blog/2015/5/24/life-death-and-moving-on monthly 0.5 2015-05-25 https://www.judykenzie.ca/blog/2013/6/30/journeys monthly 0.5 2013-07-04 https://www.judykenzie.ca/portfolio daily 0.75 2022-11-16 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1666761238419-9R5YTJ9VKDCE10UG1SP6/image-asset.jpeg branding quickview - Strathcona 1890 Seed Collections: Bee Garden Kit Strathcona 1890 Seed Collections and the Urban Seed Project were created to promote and develop local, sustainable food resources in the heart of Vancouver. The packages use illustrations created by combining historical botanical images that are in the public domain. The collections are targeted at the gift market and use humorous clever lines elicit a smile and to create an emotional connection with a potential buyer. To learn more about how the brand has evolved over the last decade please visit https://www.blackdogbranding.com/evolution-of-a-brand https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1666761238419-9R5YTJ9VKDCE10UG1SP6/image-asset.jpeg branding quickview - Strathcona 1890 Seed Collections: Bee Garden Kit Strathcona 1890 Seed Collections and the Urban Seed Project were created to promote and develop local, sustainable food resources in the heart of Vancouver. The packages use illustrations created by combining historical botanical images that are in the public domain. The collections are targeted at the gift market and use humorous clever lines elicit a smile and to create an emotional connection with a potential buyer. To learn more about how the brand has evolved over the last decade please visit https://www.blackdogbranding.com/evolution-of-a-brand https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1378312097338-H9D03EK3GFZRYVBU2J5W/LovedogsForSite.jpg branding quickview - Love Dogs Love Dogs is a project currently in development. A wiki website is in the works to offer dog owners information on everything from dog sports to dog health. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1378847928277-9J8OUG8ADVUJ3GUQ4SY1/1890samplesfor-JudySite2.jpg branding quickview - Strathcona 1890 Urban Seed Collections Strathcona 1890 Seed Collections and the Urban Seed Project were created to promote and develop local, sustainable food resources in the heart of Vancouver. Sales of the unique collections of seeds will also help create new jobs in the Downtown Eastside as well as growing programs at Vancouver’s inner city schools, daycares and community centres. The packages use illustrations created by combining historical botanical images that are in the public domain. The collections are targeted at the gift market and use humorous clever lines elicit a smile and to create an emotional connection with a potential buyer. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1378847047869-P3IS66YPOUSWXHHXLKZD/teadesirefor-site2LG.jpg branding quickview - Tea Desire Tea can calm you with infusions of fruit, herbs and flowers, or invigorate you with black blends from Ceylon. Even the act of making a cup of tea can be a sensual experience. These were some of the feelings I was asked to evoke with the branding of Tea Desire. The campaign included logo, packaging, ads, in-store merchandising, uniforms and overseeing the design of the flagship store to maintain the brand integrity. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1406781341314-4LJA63CDWX4DF1RK7U2C/lansdowneforsite%28carnival%29.jpg branding quickview - Lansdowne Shopping Centre The campaign for Lansdowne Shopping Centre was designed to literally give the mall a voice. By enabling the mall to "speak" to consumers we were able to humanize it and give it a friendly approachable personality. As well, the centre is located in Richmond, B.C. which has a very high population of non english speaking and ESL residents so by using images instead of headlines we also reduced language barriers allowing the centre to communicate effectively with more consumers. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1378827559988-EGPV63FJ4VSHZ0UBCNNE/Urban-Grange-Overview.jpg branding quickview - The Urban Grange The Urban Grange will be a updated version of the original grange which was established in the 1800's. The concept is to enable urban farmers and gardeners to share information and ideas on best practices for growing food in urban environments. There will be online components as well as local gatherings to exchange ideas and innovations. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1378854910789-O794L089DCKYS5MA44TM/shopomaticForSite.jpg branding quickview - Shopomatic Shopomatic is a mobile app being developed to make shopping faster, easier and more fun. It is targeted at shopping centres and would allow individual stores to connect with registered customers through their phones when they come into the mall. How cool to have someone drop you a line to say, noticed you are in the neighbourhood, drop by for a special deal on .... https://www.judykenzie.ca/on-moving-a-house daily 0.75 2024-06-12 https://www.judykenzie.ca/on-moving-a-house/http/judykenzieca/blog-page-url/http/judykenzieca/blog-page-url-1 monthly 0.5 2024-06-13 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/ed1d5df7-c8f0-45b1-9857-92f052a4b699/10382718_10203914756521668_7741623006178437057_n.jpg on moving a house - Change of plans (well, house anyway) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/f8b14085-5a31-4dc1-9a32-febd69860524/IMG_5653.JPG on moving a house - Change of plans (well, house anyway) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.judykenzie.ca/on-moving-a-house/2014/12/26/land-ho monthly 0.5 2014-12-27 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1419666320579-1T7JIL1TCBB4WMAW1WX4/image-asset.jpeg on moving a house - a house without a home https://www.judykenzie.ca/dating-quicksand daily 0.75 2024-08-27 https://www.judykenzie.ca/dating-quicksand/http/judykenzieca/blog-page-url/http/judykenzieca/blog-page-url-5 monthly 0.5 2024-08-06 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1785766e-5e29-4bdf-93fc-02c5e1357150/HandsyGuy.jpg Dating & Quicksand - Is the pool really that shallow? - Make it stand out Another example from my Irreverent Cards https://www.judykenzie.ca/dating-quicksand/http/judykenzieca/blog-page-url/http/judykenzieca/blog-page-url-4 monthly 0.5 2024-07-07 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/6b1d3bad-9d45-4f2a-bdd1-1bbe6e4d9a3c/CatfishWalking.jpg Dating & Quicksand - My Catfish is kinda like the Cat that - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.judykenzie.ca/dating-quicksand/http/judykenzieca/blog-page-url/http/judykenzieca/blog-page-url-3 monthly 0.5 2024-07-01 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/ca9a804d-9287-4bd7-a38f-74df4afe7a6a/The_heart_of_man_-_either_a_temple_of_God%2C_or_a_habitation_of_Satan_-_represented_in_ten_emblematical_figures%2C_calculated_to_awaken_and_promote_a_Christian_disposition_%281851%29_%2814728204316%29.jpg Dating & Quicksand - The Catfish will Break your heart and leave you with nothing - Make it stand out Representation of the inner state of a man, who is a servant of Sin, and suffers the devil to reign within him. https://www.judykenzie.ca/dating-quicksand/http/judykenzieca/blog-page-url/http/judykenzieca/blog-page-url-2 monthly 0.5 2024-06-30 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/6bddb7bd-c852-492d-9305-060d063def0b/human-fish-1-1.jpg Dating & Quicksand - How to hook a catfish - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.judykenzie.ca/dating-quicksand/http/judykenzieca/blog-page-url/http/judykenzieca/blog-page-url-1 monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/a1ed32c5-718e-448c-882a-a569a53951b3/TallGuy32.jpg Dating & Quicksand - Dating a Catfish  - Make it stand out One of my irreverent notecards (sort of a visual blog) https://www.judykenzie.ca/dating-quicksand/http/judykenzieca/blog-page-url/http/judykenzieca/blog-page-url monthly 0.5 2024-06-28 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/8fe2aea9-7972-4569-8b40-a6d0403877ec/1280px-Pieter_Bruegel_d._A%CC%88._-_Die_gro%C3%9Fen_Fische_fressen_die_kleinen%2C_1556.jpg Dating & Quicksand - The Catfish are Jumping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.judykenzie.ca/teadesire daily 0.75 2013-09-10 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373344887778-CPBT9S68A46RUM1BFZO0/teadesirelogoPR.jpg Tea Desire The client wanted the logo to express a love of tea with a spa-like aesthetic. I came up with a clean custom lettered type application with wisps of steam that curled into a heart shape. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373345117698-WSBCKBUKDCOB5Z133B6O/TeaDesirepkgscc2smwb.jpg Tea Desire The client opted to have the canisters and bags printed and manufactured in China. In doing this the canisters would be washable and customers could opt to add more loose tea as opposed to buying new tins. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373344995784-RDH71N5DG3O0SRPTZHTE/storefrontPR.jpg Tea Desire I worked with the client to establish a colour and materials palette for the interior designer. I then acted as the liason to ensure the store design fell in with the overall vision and brand direction. I allowed the materials and light to enhance the subtle and elegant logotype for signage. The store offered a large variety of teas and tea ware as well as a tea bar where customers could try unique teas including various macha blends. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373342922837-YAE7RSONXN9OBQ5UZA16/teadesirefor-site.jpg Tea Desire Tea Desire Tea can calm you with infusions of fruit, herbs and flowers, or invigorate you with black blends from Ceylon. Even the act of making a cup of tea can be a sensual experience. These were some of the feelings I was asked to evoke with the branding of Tea Desire. The campaign included logo, packaging, ads, in-store merchandising, uniforms and overseeing the design of the flagship store to maintain the brand integrity. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1378795612929-UDO4XHESJ83TBVXCG7BZ/TeaDesirepkgscc2CROP.jpg Tea Desire The colour strip labels had a pattern created from the curves in the logo to add a fresh textured background. https://www.judykenzie.ca/lansdowne-centre daily 0.75 2013-07-09 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373407277995-TD1FSRVNJAW8SLCHWB88/LSCadseries.jpg Lansdowne Centre Ads are designed to facilitate quick and easy updates and changes. The speech bubble is the central focus and leads the viewer directly to the logo for brand recognition. Images can be photos or illustrations. When necessary type only ads can be run using few words reversed out of the standardized colour palette which matches the logo. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373402796557-7GORLNTINSZBHKWDZCPD/lansdowneforsite.jpg Lansdowne Centre Fast forward to 2010 and I am once again branding the centre. Only they have lost the "park" and are now called simply Lansdowne Centre. They are still hemmed in by two larger malls. The majority of the population of Richmond is Chinese, so the primary challenge was to create a strong, easily identifiable, visual brand for Lansdowne Centre that would resonate with both western and eastern consumers. So I set out to create a campaign that would allow the centre to get its message across to its target audience no matter what language. The campaign I developed is unique, cost effective, and not only crosses the language and cultural boundaries but also creates an appealing and approachable persona for the centre.   Because the mall is comprised of an eclectic mix of shops and services I came up with the tag line " Lansdowne Centre: unique stores, great people."  Much like the old adage that a photo says 1000 words Lansdowne now has the ability to “speak” to consumers through pictures. The logo underwent slight modifications to update it while enabling the centre to avoid costly changes to signage and the new colours formed the pallet for type only ads. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373407512851-1CSXB4YYJIOR1MX91TPY/lansdowneTSA.jpg Lansdowne Centre Outdoor is an important component of the campaign. Ads ran on TSAs, billboards, Skytrain posters and interior transit cards. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373403913235-YCSAPD6QCB66NAZGNZ32/lscLOGO.jpg Lansdowne Centre Rather than do a wholesale change that would require costly updates to pylon signage, I updated the type and colours of the logo while maintaining the overall integrity of the original design. https://www.judykenzie.ca/the-urban-grange daily 0.75 2013-09-10 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1378795019091-KLI1E8SF27OT5M9ADKJW/Urban-Grange-Overview.jpg The Urban Grange https://www.judykenzie.ca/truckfarm daily 0.75 2013-09-27 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1380305146807-EAUDD0QJACW2BMWJP4HM/medialogos5.jpg Birth of a Truck Farm https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1380306362663-56333D1H4DCZVBN7DBYZ/PostcardFrontWB.jpg Birth of a Truck Farm https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1380043204626-7RU5O8AYYENFEDIEZSFE/magicTrucksm.jpg Birth of a Truck Farm https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1380043090895-5TY8HBO7SSXHKQEZXAI5/Truck-Diagram.jpg Birth of a Truck Farm https://www.judykenzie.ca/press daily 0.75 2015-02-20 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1380306734558-WPHC1HO87W7E7I6DJY1Q/medialogos5.jpg Press https://www.judykenzie.ca/que-pasa daily 0.75 2013-09-10 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373424594512-XOBPEU8PKTZ5MVMNFPFN/quepasaChipsSMWB.jpg Que Pasa The concept was to take the viewer from harvest, to market, to kitchen. If all three bags were lined up the illustration created a complete tryptech. My part in the project was primarily as art director and account executive. I worked with an illustrator out of California. As well I handled much of the production, including up areas of the illustration that needed to be opened up to counter the printing process. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373424907073-V1NB1NEKIEMMTVRQTS9M/QuePasaPackagingBA.jpg Que Pasa Unfortunately I did not get professional shots of the new entre packaging. I had hoped to do all four when they were completed. But I think you can get the idea from these before and after shots of the enchilada package. I moved the client away from showing the full entre because they had little control over how it was shipped and shelved so sometimes the contents would get pretty sloppy. I wanted the consumer to see what the entre would look like when it was served up for dinner. A far more appetizing look. I brought in some authentic Talavera pottery from Mexico and hired Joe Borelli to photograph it. He did an awesome job, as did his stylist. Que Pasa wanted to maintain their traditional orange background so I made sure the pottery had colours that complimented it. I then added a red banner across the top with the tagline "from our kitchen to your table". I chose a unique font that would help the package stand out and had a slightly fancy feel. The results were outstanding. Two weeks after they launched the DIrector of Marketing sent me an email that sales had jumped 70% Proof positive of the power of packaging! https://www.judykenzie.ca/new-page daily 0.75 2013-07-09 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373351034644-LA6GSW08VHFNDM5XWMM5/something-magicalSMWB.jpg Pixie Chicks Ah, sometimes we maybe had a little too much fun with the lines...  https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373349052692-3YPPKHDJ3RQ2RRL4C42L/pixieForSite.jpg Pixie Chicks Pixie Chicks Spice Rubs was started by a single mom working to reinvent herself. She has an incredible flair for flavour. The Jamaican Jerk is to die for on grilled pork or chicken while the Tuscan Sunset seems to make almost anything incredible. I put it on anything from potatoes, to chicken to foccaccia bread. Awesome stuff! She had a budget that would send pretty much anyone running for the hills but by making good use of colour, humour and a doodled background I created with a good old fashioned pencil & paper we pulled it off. She is now in close to thirty stores in BC & Alberta and sales have taken a huge leap. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373352042219-OOQR5ERO22MSVUFKRX61/pixielogo.jpg Pixie Chicks Custom hand lettering with a tiara and four star rating combined to give the brand a funky look that implies a high quality product with unique flavour combinations. https://www.judykenzie.ca/home daily 1.0 2024-06-28 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/133a50eb-d110-4a38-b456-e07225ba59e0/8E3B2041-9C1A-4780-8474-F6A8F9B1955D.jpg bringing passions together https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1372979181652-WD9UFZWCWTH1WQ7LZ0HO/GuiltFreeSMwb.jpg bringing passions together https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1372979495039-L2ZM5CAS3F5J0N70RP0G/20130615-R_Etkin_3710%28S-radcrop%29.jpg bringing passions together https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/f5688934-58bd-41d1-93e3-4842602c5bd3/UrbanApothecaryGutsCroppedINST.jpg bringing passions together A personal favourite. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1719542358519-M36IHWU3VXJWPWAESJBJ/newBeeArtboard+1.png bringing passions together https://www.judykenzie.ca/contact daily 0.75 2024-06-28 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/d7ffd696-d90f-452e-9c0e-6918d5e2a4c8/449064761_10228570142530909_4379918669767889607_n.jpg contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1719543451253-LBS6W3STQLZZB7Z2NN3B/CheamSunrise.jpg contact https://www.judykenzie.ca/urbanseedproject daily 0.75 2015-01-08 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1396315618563-2PWW4K7H5X8O1TVBA33Z/warrenswall.jpg the urban seed project https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373313971440-DULXGOT5EUOV304FF92Y/realfoodsustainability.jpg the urban seed project https://www.judykenzie.ca/strathcona1890urbanseedcollections daily 0.75 2013-07-30 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373067986257-L5VOMN310VUM2GFTZ3M1/1890samplesfor-JudySite.jpg strathcona 1890 Urban Seed Collections Strathcona 1890 Urban Seed Collections is my personal project. The campaign is very extensive and demonstrates how important good creative work is to the ability of a brand to become known. The entire media budget for a year was less than $2,000. The collections are now in 39 stores in Vancouver, Nanaimo, Victoria, Penticton and Winnipeg.   There have been failures, but that is how you learn and grow. I originally had a garlic collection - it was probably my favourite package with the line "good for the heart, but not a first date". But garlic bulbs are only good for about 4 months and because much of the time people are buying these as gifts the contents need to have a longer shelf life. I have found that you have to be willing and able to make adjustments as you go along. The canisters and labels have done some morphing since I started. As well, I experimented with a flat pack that could be more easily shipped and had a lower price point but it did not have the shelf presence of the canisters. Many people who start launch their own product line believe so strongly in the quality or uniqueness of their creation that they think everyone else will immediately see the same things they do. Fact is you can't get a stranger to see everything you do in 5 seconds, which is about the most time you have to get them engaged in your product when it is sitting on a shelf. The seed collections have been an amazing experience. It has not even been a year since launch and they are already in 39 stores. I will admit, seeds are not a big money maker. But this is about more than making money. It is about inspiring people to grow a little of their own food so we can become more sustainable. It is about engaging people in discussions about GMOs and food security. It is about nutrition. It is about the environment. And, I get to do it is a way that stirs my creative soul.   https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373394842703-OLGN6K8MIUXN03NE9MST/GuiltFreeSMwb.jpg strathcona 1890 Urban Seed Collections Photo Rick Etkin © 2012 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373342692463-IV3KERFHP8FJV2ZGD0TX/SaladSamplerWB.jpg strathcona 1890 Urban Seed Collections One of the key elements of this campaign is the unexpected combination of fine botanical artwork with quirky humorous lines. I get so many people that walk up to see the packages and comment on how lovely they are. Then they read the lines and laugh. Photo Joe Borelli © 2013 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373335034064-IJUOTKNTB0OFIRNB5IPM/microgreenPKsmwb.jpg strathcona 1890 Urban Seed Collections Smaller sample packages of seeds use archival style glassine envelopes which are sealed by a label the folds over the top. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373394936839-N0ZF7FZUFJPZIM7M7BHA/mirrorpostit.jpg strathcona 1890 Urban Seed Collections Guerilla Marketing One of my mantras to clients has always been: "if you want to be noticed, be where your competition isn't". When I first launched the seeds I created post-it notes. I have always had a hate on for anything stuck under my windshield wipers, especially if it is on the passenger side. But post it notes on the driver window or mirror get attention and are not difficult to remove from the driver's side. They also would generally get noticed before the car was moving. I printed up a few thousand and my kids & I put them on vehicles in parking lots, on ferries, even on the doors of houses etc. It was a simple, fast and effective way of getting our initial message out there. I kept a few in the glove box and when I saw an opportunity, I would jump on it. It is a program I intend to repeat with the newer packaging. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373336424308-TMR470TXDI9X60JA7E40/1890Signage.jpg strathcona 1890 Urban Seed Collections Ads catch the viewers attention by being clean and simple and while twists and humour to engage consumers. I am a huge fan of humour. When you engage people emotionally they are more likely to have positive recall of your product. Because I don't have a media budget that will support print ads, these are used as displayers or as signage in the Truck Farm. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373395803188-1A2OE9TFY94RH4KOPTCX/truckgarmGastowntagged.jpg strathcona 1890 Urban Seed Collections Probably my best bit of guerilla marketing is the Truck Farm. Mind you that is just part of its job.   The Strathcona 1890 Truck Farm is a mobile demonstration of growing food in small urban spaces. It is a real head turner too. When I drive the Truck Farm I will be guaranteed to engage someone along the way. If it is parked, it will often draw a crowd. Someone once told me they figured it was the most photographed vehicle in all of Vancouver.   It also gets requests to come to events and has garnered me free exposure in locations that might cost thousands of dollars. I estimate it has garnered at least $10,000 worth of exposure in 2013 alone. That is not counting the newspaper articles it has generated including a half page on page 4 of the Vancouver Sun. https://www.judykenzie.ca/central-city-shopping-centre daily 0.75 2013-07-10 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373420169796-1CAJKY7DPELTKBA5NSZP/centralCityAds.jpg Central City Shopping Centre Ads were designed with a very sleek unique layout. I used a lot of white space to allow the information to stand out from the surrounding clutter in newspapers and magazines. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373422525944-BPEVXM3HFKI1NZE2AJUI/CentralCityTSA.jpg Central City Shopping Centre Transit shelter and platform poster ads were integral to the program as Central City Station is a main hub on the Skytrain line. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373422320899-KZAJPFLIZV3OXT5ZE0TY/CentralCityHorizontalAds.jpg Central City Shopping Centre The main thrust of the campaign was to brand the centre and show people the wide variety pf products and services available. The food court was featured as it is one of the largest food courts around and very popular with the students and workers in the adjacent towers. Banner ads were created for premium placement in local newspapers. Matching interior transit cards were placed at the same time.  https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373420146987-DQZOHYNK2JKEAL0NP7GD/centralcityforsite.jpg Central City Shopping Centre The branding used primarily newspaper and outdoor media to promote key categories in the centre and is complimented by promotion-specific advertisements in newspaper and in-mall applications. By blending custom photography with royalty-free images I was able to extend the budget without compromising the look. https://www.judykenzie.ca/strathcona1890 daily 0.75 2017-03-07 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1385570292777-KZPJN0KTL5JQNBGKRLT9/PlantTonicLineupSM.jpg Strathcona 1890 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1385570878229-GVKS8SL71A2ZRS4C4OKB/canisterRowFlat%28M%29SquareSpace.jpg Strathcona 1890 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1372830323744-Q34G9J1FVWXNHCKKNBJL/20130615-R_Etkin_3710%28M%29.jpg Strathcona 1890 https://www.judykenzie.ca/testimonials daily 0.75 2013-07-15 https://www.judykenzie.ca/probono daily 0.75 2013-09-24 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373440424417-YY72NRS3QGWMJI5J41OX/Screen+shot+2013-07-10+at+12.19.58+AM.png Giving Back The Lower Mainland Christmas Bureau has been around for over 80 years. I had been donating about $100 per year to them for a while and one year I decided I could do alot more by offering some of my professional skills. I offered to create a new brand direction and website for them - they were over the moon. Even more so when we learned that by adding on-line donations to the site we generated $10,000 in donations the first year. https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1373440448196-1PJSYMK7UKY5A74OT3C3/Screen+shot+2013-07-10+at+12.19.09+AM.png Giving Back https://www.judykenzie.ca/case-studies daily 0.75 2013-07-16 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1374012880565-CD1DPZAX07FKWMKWCBF4/TF-logosmaller.jpg Case Studies https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1374005763627-HUGM0BCDJ0L7BY7NA7M4/truckfarmfixup.jpg Case Studies https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1374008164989-70XLNDX4GXMK7YNOTHMB/truckfarmmultishots.jpg Case Studies https://www.judykenzie.ca/lord-strathcona-teaching-garden daily 0.75 2013-11-27 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1385568981431-5ACNVO5GTHEMXIRPRZAE/allHands.jpg Lord Strathcona Teaching Garden https://www.judykenzie.ca/rethinking-local-poverty daily 0.75 2015-05-25 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1395857039590-Q966DWCFHN73UQZI2EQR/RareCat.jpg rethinking local poverty https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1395856776316-8MMOY5IFFAVMBMDZMCGB/image-asset.jpeg rethinking local poverty https://www.judykenzie.ca/the-5-cauliflower daily 0.75 2022-10-26 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1482174814157-LOI0RNMSES4LEPXKQ97C/image-asset.jpeg The $12 Cauliflower https://www.judykenzie.ca/death-by-1000-cuts-the-fate-of-the-family-farm-in-bcs-fertile-fraser-valley daily 0.75 2018-09-18 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1537226367324-YL3ROSO35YI5S22YBMTD/37893470_10214294379765762_3821717704490876928_o.jpg DEATH BY 1000 CUTS - THE FATE OF THE FAMILY FARM IN BC'S FERTILE FRASER VALLEY Illegal slug patrol on sunset duty https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1537226313386-04881HRGALT4IYRCIAW8/19702631_10211316851009404_3079411907488829871_o.jpg DEATH BY 1000 CUTS - THE FATE OF THE FAMILY FARM IN BC'S FERTILE FRASER VALLEY https://www.judykenzie.ca/satir-pacific daily 0.75 2020-02-03 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1580774111378-5LZKYP9JAJT1TESJLEIY/SatirforBSite2.jpg Satir Pacific https://www.judykenzie.ca/pacific-sponges daily 0.75 2020-02-03 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1580696498469-RQCTHO1ZZ8SPSYTMTPH5/image-asset.png Pacific Sponges One of the issues many scientists struggle with is engaging non-scientists. Researchers are very particular about ensuring that the information put forward is scientifically correct and this can often result in language that is hard for the average person to follow and, frankly, a rather dry presentation. One idea I implemented was the “Curious Facts” page which includes information on the first carnivorous sponge (which my father helped identify), a sponge that may have cancer curative properties, and another that is a traditional Japanese wedding gift. We are at over 400 pages with more research coming in. It is quite a feat, especially given that it is being updated and run on our own dime and time. https://www.judykenzie.ca/tides-canada daily 0.75 2020-02-03 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1580772898464-LWPIIFJISL2J6CEFGLTU/TidesforSite2.png Tides Canada The committee in charge of the program had come up with the them of “Naked & Dressed” as a way to take something “old” and make it new again. We have been eating fish for generations, but these chefs were going to turn an old staple on its head. I keeping with the theme I sourced images of fish that were created in the 18th & 19th century. This had the added benefit of keeping costs for imagery down because the images were in the public domain. https://www.judykenzie.ca/when-lawns-have-more-water-rights-than daily 0.75 2024-07-08 https://images.squarespace-cdn.com/content/v1/51d0bddee4b02caa00403c49/1591395287816-5AAOAXETSTUIIX8Q43VO/Filtered-Water-1024x756.jpg When lawns have more water rights than